Matt - UX Designer specialising in e-commerce

My focus is on the moments that matter. Basket, checkout, and the micro-interactions that turn browsers into buyers.

Tackling a 45% Basket Abandonment Rate

I spotted an opportunity, quantified it, built the business case, and designed a solution grounded in research.

Tackling a 45% Basket Abandonment Rate

I spotted an opportunity, quantified it, built the business case, and designed a solution grounded in research.

Designing a Unified Tool for Store Colleagues

Replacing fragmented systems with a single device built around how colleagues actually work.

Designing a Unified Tool for Store Colleagues

Replacing fragmented systems with a single device built around how colleagues actually work.

Redesigning the Minibasket to Increase AOV

A month from proposal to production. AOV up £2 across platforms.

Redesigning the Minibasket to Increase AOV

A month from proposal to production. AOV up £2 across platforms.

Building a Competitive Analysis Tool with AI

How I used AI-assisted development to turn a week of manual work into 10 minutes

Building a Competitive Analysis Tool with AI

How I used AI-assisted development to turn a week of manual work into 10 minutes

Tackling a 45% Basket Abandonment Rate

I spotted an opportunity, quantified it, built the business case, and designed a solution grounded in research.

Designing a Unified Tool for Store Colleagues

Replacing fragmented systems with a single device built around how colleagues actually work.

Redesigning the Minibasket to Increase AOV

A month from proposal to production. AOV up £2 across platforms.

Building a Competitive Analysis Tool with AI

How I used AI-assisted development to turn a week of manual work into 10 minutes